Transforming Club Thrive’s Brand Identity with Studio Merge

Big moves call for bold brands 💫

We’re beyond excited to introduce Club Thrive, a powerhouse brand designed to empower women to thrive—both personally and professionally. When founder @katestirling_ approached Studio Merge with her vision, we knew this was an opportunity to create something truly dynamic.

The Challenge

Kate had a clear and ambitious vision: to build a brand that resonates with strength, femininity, and empowerment. She needed a visual identity that would not only capture these values but also inspire and engage her community. Our goal was to design a cohesive brand identity that balances feminine energy with unapologetic strength, setting the stage for the incredible work Club Thrive is doing.

Our Approach

We dove deep into understanding Kate’s mission, crafting a visual language that aligns with her goals and values. From bold color palettes to expansive and moving imagery, every element was carefully considered to reflect the brand’s dynamic essence.

Epiccccccc to have worked with you this year Sofia and @studio.merge! @clubthrive_ and I can’t thank you enough!

The Results

Kate was thrilled with the outcome, sharing her excitement:

Studio Merge expertly crafted my visions into exactly what was needed for the impact I was after! They were so unbelievably patient and never rushed the work. I fully trusted Studio Merge to bring to life the identity of not only my personal brand but all the subsections of the company too. I can’t thank them enough for bringing the fire back into my coaching practice and community.

Count Me In